Page 4 - NSM Pre-Work
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NSM Pre-work Varilux® Portfolio
The following pre-work is designed to have you become familiar with the Key Marketing messaging regarding Essilor’s
Varilux portfolio, how you can leverage it with your customers, and to prepare for the education sessions you will be
participating in during the National Sales Meeting.
After you have familiarized yourself with the key messaging and recommended responses, you will leverage this information
to complete the NSM pre-work assignment.
Why Varilux® progressive lenses and what is the Key Value Proposition?
Key Marketing Message:
ECP’s should choose Varilux® progressive lenses due to their ability to deliver sharp vision at all distances in all situations and
is the key value proposition for these products. Patients who wear Varilux progressive lenses have a better perception of
their doctor’s skill, and are more likely to return to that doctor and to recommend him or her to family and friends.
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