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Varilux progressive lens Product Superiority

Key Marketing Messaging:
Varilux progressive lens wearers experience better vision. This is because Essilor Varilux progressive lenses provide a more
complete solution to the loss of near vision that everyone eventually experiences. Regardless of what the competitive
message is, the response of “Why Varilux is superior” comes down to the major benefits that are exclusive to Varilux
progressive lenses:

Sharp vision at all
distances- even in low
light. No other
progressive lens
manufacturer employs
patented W.A.V.E.
Technology 2 to Smooth transitions
identify and eliminate from distance to
aberrations which near. No other
decrease sharpness. progressive lens
No other progressive manufacturer
lens will provide the employs patented Elimination of the “off-
sharpness of vision SynchronEyes balance” feeling. No
provided by the core technology to other progressive lens
Varilux designs. calculate the lenses manufacturer uses the
as a pair designed to patented and unique
work together. No front shape (called
other lens allows Nanoptix) used for Smart Blue Filter
the eyes to work Varilux S Series lenses. feature is included
together and No other lens will reduce for free on all core
transition between the off-balance feeling Varilux products and
distances as experienced due to Varilux DRx
effortlessly as changes in magnification products. No other
Varilux Physio W3+ across the lens. Varilux S progressive lens
Series provides the includes protection
sharpest, smoothest, against Harmful Blue
most confident visual Light that is built in
experience available in a and virtually clear at
progressive lens. no cost to the
practitioner or
consumer.

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