Page 85 - THEi Student Applied Research Presentations 2025

THE HEDONIC WELL-BEING OF EVENTS:
EVIDENCE FROM HONG KONG

Poster
CHEUNG Lok Hin Bryan
BA (Hons) in Public Relations and International Events Management
Department of Hospitality and Business Management

RESEARCH BACKGROUND OBJECTIVES

The study explores the impact of event participation on hedonic well-being • To investigate how the Hong
in Hong Kong, focusing on two major events: the Cheung Chau Bun Festival Kong event enhances attendees’
(cultural/religious) and the Hong Kong Sevens (sporting). Hong Kong's hedonic well-being.
reputation as the "Events Capital of Asia" underscores the significance of these • To compare the effects of cultural-
events in fostering tourism, community engagement, and cultural preservation. religious and sports events in
While Western literature has examined event-related well-being, this research generating hedonic well-being for
addresses a gap by analyzing an Asian urban context. attendees.

METHODOLOGY

This study employs qualitative content analysis to explore the hedonic well-
being of event goers at the Cheung Chau Bun Festival and Hong Kong Rugby
Sevens. Data were collected from video news reports (TVB News, Scoop,
HOY TV, HKCNA), video newspaper features (SCMP), participant reviews
(Tripadvisor, Trip.com), and academic literature (2015–2025). Cantonese video
content was transcribed and translated into English. Data were systematically
coded to identify themes of relaxation, comfort, pleasure, and fun, following
Krippendorff (2018) and Schreier (2012). Comparative analysis examined how
event type influences attendees’ subjective experiences.

FINDINGS ABOUT THE INVESTIGATOR

The study finds that both the Cheung Chau Bun Festival and Hong Kong I’m a Public Relations and
Rugby Sevens significantly enhance hedonic well-being, but through distinct International Events Management
mechanisms. The Bun Festival fosters emotional fulfillment, comfort, and student passionate about connecting
cultural pride via family reunions and traditional rituals, resonating deeply with people and addressing their
with locals (Lau & Li, 2015). Conversely, the Sevens delivers high-energy fun, needs. My career goal is to work in the
excitement, and social interaction, attracting a global audience with its vibrant services sector, focusing on transport,
atmosphere (Chan, 2015). Cultural events prioritize long-term emotional education, or social initiatives. I
satisfaction, while sporting events emphasize immediate, dynamic enjoyment, enjoy helping others, engaging
aligning with Seaborn et al.’s (2020) dimensions of well-being. in meaningful conversations, and
unwinding with computer games like
shooters. My supervisor is Dr LEE
Man Fung Stephanie.

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