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LOCALSaturday 5 March 2016
Aruba Reports Nearly 15% Increase in 2015 Stay-Over Arrivals
vignettes, paired with air- ADR increased by 2.7 per-
cent to $237.39 and RevPar
port and island-wide hotel/ increased by 1 percent to
$185.20.
product renovations and In addition to receiving
more visitors, Aruba saw
our famous Aruban hospi- an increase in their spend-
ing in 2015. Tourism receipts
tality, all contributed to the increased in Q1 by 7.2 per-
cent, in Q2 by 3.1 percent
continued success of our and in Q3 by 0.4 percent,
beautiful destination.”
Asjoe-Croes explained
Aruba’s commitment to
strategic and savvy digital
marketing directly impacts
ORANJESTAD (CNN) - Fol- arrivals from the US market year for Aruba, not only in Aruba’s GDP, which is more as compared to the same
lowing a record-setting and 0.9 percent increase tourism performance but reliant on travel and tour- periods in 2014.
year of 1.07 million stay- in arrivals from Canada, as also in innovation and cre- ism than any other nation, “Aruba’s record-breaking
over visitors in 2014, The well as notable increases ativity,” said Ronella Tjin relative to size, in the world. tourism performance, cou-
Aruba Tourism Authority from Venezuela, United Asjoe-Croes, CEO of ATA. Aruba’s hotel sector also pled with the dozens of
(ATA) has reported total ar- Kingdom, Argentina, Ger- “The launch of our award- showed growth last year. awards received this year
rivals in 2015 increased by many and Italy. winning Happiness Builder, Total visitor nights grew by for our island’s innovation,
an additional 14.3 percent, Most Caribbean islands saw a content-rich planning 8.3 percent in 2015, while proves the creative mar-
totaling 1.22 annual stay- a 3-10 percent increase in experience on aruba.com keting and dedication of
over visitors. annual stay-over arrivals where travelers can build the government, ATA, in-
This global growth included from 2014 to 2015. and share a custom video dustry partners and locals
a 7.7 percent increase in “2015 was a monumental itinerary from 100+ video are successful in making
Aruba one of the most de-
sirable travel destinations
in the world,” said Otmar
Oduber, minister of tourism,
transportation, primary sec-
tor and culture.
Aruba remains one of the
most revisited destinations
in the Caribbean, with half
of all visitors returning year
after year.
Aruba was also recognized
as the most awarded desti-
nation in 2015, with national
and global achievements
ranging from the most
digitally-savvy island in the
Caribbean to the most sus-
tainable destination in the
world.
Most recently, Aruba re-
ceived one of only six
available Platinum Adrian
Awards for its “One Happy
Selfie” advertising cam-
paign, honoring travel mar-
keting excellence under
the authority of the Hospi-
tality Sales and Marketing
International (HSMAI).
