Page 15 - 哈佛商業評論2016年5月號：提升「失敗報酬率」
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?䊑ኈ h ˂ɨ˖ʷ ጣุ㞆̈و ⢑ 117 ㈂ 2016 ϋ 5 ˜ 1 ˚̈̊





                                                                 ᝘Нਠุ㐗䘸	
HBR
                                                                  Ό⡐冃夑ʕ˖و 䑤Зᔸਕ

    㠖ጣᚇā㌑Бɛ                                         ৷ᅦѩ
    Chairman and Publisher                     Charles H.C. Kao
                                                                  〓㠅⊖
    ੂБᚇā冀䕲䥨                                         
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    CEO and Editor-in-Chief                        Cora Wang
                                                                 r㑠ɓЇ㑠ʞp˂˂һอ{
    㡱⠥䕲ਕ垗ਪ                                          ♷,˖
    Senior Content Adviser                      Yeu-Wen Chang
                                                                               圃І HBR ‷˖و䆕१
    ☕䌧ጣਕ㒂㌑〓㝴⡑                                         䔅ᕢ
    HBR-CC Director of International Business Development  Sharay Pan
                                                                               〓㠅⊖˖〷d剱䘱Ό⡐
    垗ਪ              ⥸ɻ⁣            ҽ  㡖             ♷ᔲë
    Advisers        S.C. Hsu      Joseph Lee      Steve Chang                  ㎅ΤΆุ㝴⡑ɛא垗ਪ
   x䕲䥨։Ⅰึx EDITORIAL BOARD
                                                                               ੂ㌳d•⠅夅ᔨ偳ᘥ˖
    ̜㒙ɛ                                             ⥸ɻ⁣
    Chairman                                        S.C. Hsu
                                                                  οdㅲԶざอ䅳⡑ᘩ啴ʿ䀨ਕਂجd
    ։Ⅰ Board Members3ᡂ֑Τ㌳㦀㔅ᅧ4
      
˖㎂            ҽΛʠ                      ҽ㜑㎂              й䖕㠃  ᕉ倄  塈٫̙е㐶ᔥ䕴«䜅塈f
    Tom Wang           Ji-Ren Lee           Swee-Huat Lee            Lien-Ti Bei             Lin Lin
             ৷ו∰           ⥸қ㞄                      䍦੬᜵  历䅤ㄖ
    Cheng-shu Kao              George J.Y. Hsu              Chang-Yung Liu              Chen-Fu Chien
   x䕲䥨〓x EDITORIAL DEPARTMENT
                                                                  䅳⡑䦒堢 ˓䠦 APP
    ੂБਓ冀䕲䥨                                          䚆㦑᥇
    Deputy Managing Editor-in-Chief                Jane Deng     r㑠ɓЇ㑠ʞp˂˂һอ{
    મ⥴                                            ҽ⁶ᒃ
    Content Development Director                      Eve Li                圃І HBR ‷˖و䆕१
    ᠡ䉗冀䅓                                            〧ᡢ䙒
    Editorial Director                              Luc Chen                Management Tips ˖〷d
    㡱⠥ ⥤⥹⁕                                          ❩嘸ᙥ
    Senior Designer                               Angel Leung               ㍵՟̈ HBR ˖〷ʕ䀨ਕᘥ
    䑤З䕲䥨                                            ㈸䒀䤲
    Digital Content Assistant Editor                Alice Yu      䅳⡑奠ׂd• 300 ο4ᘥ㌗˖я⡒d
   x30 呕䉢 hHBR-CC 䠆ΥΆ㦀䁶ุਕ〓x                                       е㐶ㅲԶ塈٫˓䠦䜅塈
    SALES AND MARKETING DEPARTMENT FOR HBR-CC & 30 MAGAZINE
    ุਕ፨⡑                                            䍦,㊔           APP е㐶ɨ㢉
    Associate Director                              Jenny Liu
    Б䚔፨⡑                                            㔕⠐䍐
    Associate Marketing Director                Catherine Huang
    ਖ਼⊁㝴⡑                                            㔓6˖           㥁ɿ呕䉢
    Project Manager                             Alex3Li-wen4Feng
    Б䚔㝴⡑                                            ♷֟㜖          riOSوeAndroidوeZinioو{
    Marketing Manager                             Linda Chang
                                                                            Νሥ̊̈À᝘Нਠุ㐗䘸Å
    Б䚔ਓ⡑                                            ㈸૮㍖
    Marketing Associate Manager                     Jonas Yu
                                                                            Ό⡐冃夑ʕ˖و␣É呕䉢ҁ
    ᦀ㌑ਓ⡑                                            
˖㠆
    Associate Manager, Research & Developmen     Wen H. Wang
                                                                            䠆4∁dίਠਕ≦Бאऎ̮
    ุਕ                                            偸ᑂ≩
    Assistant Sales Manager                         Derry Tai
                                                                  ɰ̙•䊈呸䜅塈f
    Б䚔ਖ਼⊁                                          ♷ë㜖
    Assistant Marketing Manager                    Josh Chang
    Б䚔                                            〧敩๎
    Assistant Marketing Manager                    Jossy Chen     HBR ˖〷ᘩ啴∙
    Б䚔ਖ਼Ⅰ                                            ♷㍀よ
    Marketing Associate                          Joanne Chang     㒙㍄À᝘Нਠุ㐗䘸ÅΌ⡐冃夑ʕ˖و
    ุਕਖ਼Ⅰ                                            ‗ख़䉶
    Business Accounting Assistant                   Nomo Hu       ɚɷε䕠˖〷d剓㐹É㔄ᔸਕd̙•
    ㌑Бה  䊑ኈ˂ɨ˖ʷ̈وᙈ΅Ϟ₂‘̡                                           嘑剹οฤㄠᥲ嘑˖〷dጠ̙㉶₂ϣ䑤
    ̨̏怤31044ᕔϪ㢁 93 ᠅ 1 㠢 1 䑷
    1F, #1, Lane93, Sung-Chiang Rd.,Taipei 104, Taiwan, ROC       Ό˖䜅塈fr⁖˒剓㐹 990 ì / ϋd
    㥁㡗j30242517-3688    㔢ॆj30242517-3686
    㑥ᡗ㦀䑉˒Τj䊑ኈ˂ɨ˖ʷ̈وᙈ΅Ϟ₂2̡                                         ᚘ⁖˒剓㐹 3600 ì / ϋ{
    㑥ᡗ㦀䑉੮㠢j⢑ 1052163-6 㠢
    塈٫ᔸਕਖ਼䕴 j30242662-0012     㔢ॆ j30242662-0007c2662-0009
    E-Mailjhbrtaiwan@cwgv.com.tw  䆕ѧjhttp://www.hbrtaiwan.com
    ʕ㎂㑥ᡗ̨̏䉢ο⢑ 963 㠢ੂ㚑㌐াᤩ呕䉢ʹ♄
                                                                  HBR ४㍉ਖ਼ₑ
    㥃ਯ冀㝴䚔  ৷ኈ˖ʷБ䚔3ᙈ42̡   ̨̏䤀䠙ᕉ̹Գ㕖㢁ɚᤀ 70-1 㠢
    㥁㡗 0800-055-365
                                                                  ฤㄠ
    ☕Æ㥃ਯ  ሦ7֛䍘 400 ‰   ☕Æ⁖䜅  1 ϋ 3600 ‰   ☕Æન㠢ሦϋ̤̋ 240 ‰
    ̨奖ᚘ䝸N⁖˒ᘨ䚔冀,⡑  Τᕢ䀁≵Ϟ₂2̡m30242641-7711
    ̨奖䝸N⁖˒ᘨ䚔,⡑  ̨≧ጥᤆᙈ΅Ϟ₂2̡j(02)2717-2226                          א、㍄ https://www.facebook.com/hbrtaiwan
    ☕̮⁖䜅    ጥ䠸ήਜ  ঘ٤m 1 ϋ 5450 ‰3US$ 1614
                        䒄 ᚘήਜ   ঘ٤m 1 ϋ 5900 ‰3US$ 1754
    ન㠢mሦϋ̤̋ 675 ‰3US$204☕̮⁖䜅̙%̮䀸˕⢃e㔸⢃אᜂ%̔
    ˕⢃א㔸⢃ױ倖䘱㒂j䊑ኈ˂ɨ˖ʷ̈وᙈ΅Ϟ₂2̡
    ㎅Ъ堰הϞg7̊䀁˖ᚘ㝴Νจʔ⚃吱㢉d7呕䉢ʔℶ̈ॡ
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