Page 21 - Stakis Consolidated Teaching Note

Marketing

Prior to 1990 the marketing effort had lacked control or

direction. Despite this and its failure to position correctly
the Country Court Hotels it did record some successes.

The assessment of this activity is problematical and should

be set on the dividing line.

By 1995 Marketing was more professional. Its cost

structures had been reviewed and tailored to meet the

demands of the customer rather than the management.

Its contribution became a strong positive one.

POSITION AT 1990 POSITION AT 1995

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