Page 24 - Stakis Consolidated Teaching Note
P. 24

STRATEGY


                 In 1990 Strategy is a negative contributor. The strategy

                 devised under Andros had failed. The business was on a
                 markedly downward path. Diversification and excessive

                 growth threatened to overwhelm the core businesses.



                 In 1995 Strategy was a clearly a very positive contributor.
                 There was a focus on the core businesses and non-core

                 activities had been disposed of.










                                POSITION AT 1990
                                                                                   POSITION AT 1995
                 +
                                                                     +                        S T

                                                                                              R
                                            S                                                 A
                                            T                                                 T
                 -                          R A                                               E
                                            T                                                 G
                                            E                        -                        Y
                                            G
                                            Y
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