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‫أﺳﺎﺳﯿﺎت اﻟﺘﺴﻮﯾﻖ اﻟﻔﻨﺪﻗﻰ‬

‫اﻟﺼﻔﺨﺔ‬    ‫اﻟـــﻔﮭـــﺮس‬           ‫اﻟﻤﺒﺤﺚ‬
   ‫‪3‬‬                              ‫اﻻول‬
  ‫‪20‬‬        ‫اﻟﻌﻨﻮان‬              ‫اﻟﺜﺎﻧﻰ‬
  ‫‪40‬‬    ‫أﺳﺎﺳﯿﺎت اﻟﺘﺴﻮﯾﻖ‬          ‫اﻟﺜﺎﻟﺚ‬
  ‫‪56‬‬    ‫ﺳﻠﻮك اﻟﻤﺴﺘﮭﻠﻚ‬            ‫اﻟﺮاﺑﻊ‬
        ‫ﺗﺴﻮﯾﻖ اﻟﺨﺪﻣﺎت‬
        ‫اﻟﺘﺴﻮﯾﻖ اﻟﻔﻨﺪﻗﻰ‬

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