Page 147 - سيكلوجية العملاء_Neat

‫ﺴﺘﻭﺭ‪ ،‬ﺍﻨﺘﻭﻨﻲ‪ :،‬ﺍﻟﺴﻠﻭﻙ ﺍﻟﺒﺸﺭﻱ‪ ،‬ﺘﺭﺠﻤﺔ ﻤﺤﻤﺩ ﺍﺤﻤﺩ‬ ‫‪-28‬‬

‫ﻋﺎﻟﻲ ﻭﺍﻟﻬﺎﻤﻲ ﻋﺒﺩ ﺍﻟﻅﺎﻫﺭ ﻋﻔﻴﻔﻲ‬

‫ﻋﺎﻗل‪ ،‬ﻓﺎﺨﺭ‪ :،‬ﻤﻌﺠﻡ ﻋﺎﻟﻡ ﺍﻟﻨﻔﺱ‪ ،‬ﻁ‪ ،2‬ﻭﺍﻻﻨﺠﻠﻭ‪-‬‬ ‫‪-29‬‬

‫ﺍﻟﻤﺼﺭﻴﺔ‪ ،‬ﻤﺼﺭ‪1985 .‬‬

‫ﻜﻨﺔ‪،‬ﻋﻼﺀ ‪:‬ﺍﻟﻤﻭﺍﺭﺩ ﺍﻟﺒﺸﺭﻴﺔ ﻓﻲ ﺍﻟﻤﻁﺎﻋﻡ – ﺩﺍﺭ ﻭﺍﺌل‬ ‫‪-30‬‬

‫ﻟﻠﻨﺸﺭ‪ -‬ﻁ‪ – 1‬ﺍﻻﺭﺩﻥ‪2004-‬‬

‫ﻤﻘﺎﺒﻠﺔ‪ ،‬ﺨﺎﻟﺩ ‪:‬ﺍﻟﺘﺴﻭﻴﻕ ﺍﻟﻔﻨﺩﻗﻲ‪ ،‬ﺩﺍﺭ ﺯﻫﺭﺍﻥ ﻟﻠﻨﺸﺭ‬ ‫‪-31‬‬

‫ﻭﺍﻟﺘﻭﺯﻴﻊ‪2000-‬‬

‫ﻨﺎﻴﺕ‪ ،‬ﺭﻜﺱ‪ ،‬ﺭﻭﺠﺭ ﻜﺭﻴﺕ ﻨﺎﻴﺕ‪ :،‬ﺍﻟﻤﺩﺨل ﻟﻌﻠﻡ ﺍﻟﻨﻔﺱ‬ ‫‪-32‬‬

‫ﺍﻟﺤﺩﻴﺙ‪ ،‬ﺘﺭﺠﻤﺔ ﻋﺒﺩ ﻋﻠﻲ ﺍﻟﺠﺴﻤﺎﻨﻲ‪ ،‬ﺍﻟﻤﻜﺘﺒﺔ ﺍﻓﺎﻕ ﻋﺭﺒﻴﺔ‬

‫ﻭﻤﻜﺘﺒﻴﺔ ﺍﻟﻔﻜﺭ ﺍﻟﻌﺭﺒﻲ‪ ،‬ﺒﻐﺩﺍﺩ‪1984 .‬‬

‫‪1- Francois Vellas and Lionel Becherel:” The‬‬

‫‪International Marketing of Travel and‬‬
‫‪Tourism”, Macmillan Press Ltd, 1999.‬‬
‫‪2- Roger Doswell:” How Effective Management‬‬
‫‪Makes The Difference”, Butter Worth‬‬

‫‪Heinemann, Britain, 1997.‬‬

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