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Chapter 4
The Assignment
Everyone you meet is fighting a battle you know
nothing about, so be kind.
-- ANNONYMOUS.
Lafayette, Louisiana
APRIL 2014
T
HE START OF A CHALLENGING AND REWARDING ASSIGNMENT AS HEAD
of an institutional advancement (IA) Division. This is the height of any
advancement practitioner's dream -- being responsible for the leadership
and the overall direction and oversight of a Division -- comprising of five (5)
departments: Alumni Relations; fund development; marketing and public relations;
foundation and advancement services; and governmental affairs. Specifically, the IA
Division is charged with providing support, expertise, and leadership to secure
private and public financial resources for support of the annual fund, special projects,
student scholarships, the endowment, and other institutional programs and
priorities and campaign initiatives; properly steward and appropriately recognize
supporters; increase awareness; serve as a resource in providing information to the
campus community about fund-raising initiatives and constituency relations; involve
stakeholders in the life of the institution through a variety of special events and other
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