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THE ADMINISTRATOR | 67
SUF: Division of Institutional Advancement -- Goals & Objectives FY 16-17 (continued)
Component/Method Step-by-Step Action, Including PR, Marketing & Volunteers Timeline
Engage SUF constituencies in Work with the Office of Development & Alumni Relations to increase the
a manner that establishes number of DCO Alumni Association members to 250.
life-long relationships with
support for SUF. » Measure: Number of alumni members
Work with the Office of Development & Alumni Relations to increase the
number of career-related programs it sponsors.
» Measure: Number of programs put together.
Work with the Office of Development & Alumni Relations to establish and
expand the student membership program.
» Measure: Number of student members.
Work with the Office of Development & Alumni Relations to increase the
number of networking opportunities it sponsors.
» Measure: Number of networking opportunities.
Work with the Office of Development & Alumni Relations’ Programs to expand
the annual revenue and total asset base of the Alumni Association.
» Measure: Amount of unrestricted dollars raised.
Increase the number of alumni donors.
» Measure: Amount of dollars raised.
Component/Method Step-by-Step Action, Including PR, Marketing & Volunteers Timeline
Develop, build and refine ways Work with the Advancement Services team to decrease the percentage of “lost
for strengthening the data alumni” and increase the percentage of constituents with good physical and
system to reach and email addresses and good landline and mobile phone numbers.
communicate with SUF
constituencies. » Measure: Number of valid addresses and telephone numbers.
Work with the Advancement Services team to enhance the protection of data
through Encryption and PCI (Payment Card Industry) compliance.
» Measure: Number of compliance breaches.
Develop coordinated and
Consistent messages necessary Work with the Office of Public Relations & Marketing to conduct market
to build the proper perception research to assess public perceptions of SUF.
of the college, to enhance SUF
brand. » Measure: Market research outcomes / results.
Work with the Office of Public Relations & Marketing (PR&M) to develop
advertising schedules that incorporate SUF’s Strategic Directions.
» Measure: Annual operations plan evaluation and assessment.
Work with the Office of Development & Alumni Relations’ Programs to expand
the annual revenue and total asset base of the Alumni Association.
» Measure: Amount of unrestricted dollars raised.
