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66 | N. PAUL ONUZURUIKE

State University Foundation

Division of Institutional Advancement N. Paul Onuzuruike, MPA, CFRM.
Goals & Objectives FY 2016 -2017 Executive Director

Step-by-Step Action, Including PR, Marketing & Volunteers Timeline
Component/Method

Develop: IA Mission, Vision, Talk to staff and community members about why this program is needed, who
Case for Support will benefit, why State University Foundation (SUF) is the best organization to
undertake the project. Identify and talk to informal community leaders who
might have common vision and/or mission.

Identify, visit and talk with informal community leaders who might have

common vision and mission.

Research and Identify Solicit input/ideas from SUF stakeholders, including SU Foundation Board and other
potential stakeholders volunteers about who might share interests with SUF.

Visit and talk with local businesses about how SUF can benefit their interests.

Initiate communication Introduce myself, my team when applicable, to local media, including providing
with stakeholders media tour, press kit or news release with the help of PR Office.

Select informal team of helpful community members, agency representatives and
Initiate relationship with business leaders act as advisory committee. Formulate meeting agenda.
potential stakeholders

Prepare written materials for participants outlining SUF’s mission and vision.

Prepare invitations and ask constituents who recommended individuals to invite
them personally.

Component/Method Step-by-Step Action, Including PR, Marketing & Volunteers Timeline

Provide a growing level of Increase the number of donors who give transformational Gifts.

external funding to support ▪ (Major Gifts – annual cumulative of $2,500 or more)
SUF’s mission as a proactive ▪ (Chancellor’s Society – annual cumulative of $1,000 or more)
provider of excellent education
▪ (SUF Legacy Society – estate planning recognition society).
and training
» Measure: Number of donors

Increase private dollars raised in support of the SUF academic program.

» Measure: Amount of dollars raised.

Increase the number of donors who make bequests to SUF; prepare and
distribute all endowment reports accurately and no later than December 1
annually.

» Measure: Number of investors who participate in SUF Legacy Society

» Measure: Reports disbursed on or ahead of time.

Increase amount of dollars raised from corporations and foundations.

» Measure: Amount of dollars raised.

Increase the level of unrestricted support to SUF & the Chancellors’ Priority Fund.

» Measure: Amount of unrestricted dollars raised.

Increase the number of alumni donors.

» Measure: Number of donors.

» Measure: Number of alumni engaged.