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• Greening of the company - Solar, cogen, green buildings, water recycling, reduce
carbon footprint.
• Equipment leasing business expansion and diversification - Ice Generators,
Injectors, Bin Washers, etc.
• Concrete Ice.
• Bagged ice for stores.
• Ability to attract new and good shippers with new buildings and operational
systems.
• Intercompany spinoffs - separation of equipment business from cooler business.
• Partnerships and collaboration with other cooler companies.
• Expand icing customer base through hot commodities like Brussel sprouts or new
markets.
• Expansion to other untapped growing regions in the US and international.
• Bin washer and equipment fabrication business.
• A previous manager created a toxic atmosphere, but there's a lot of optimism on site
right now. People are ready for change.
• With PHT (a "sister" company we used to work with) gone and absorbed into GIC, a
lot of pointless middle work is gone. They insisted on using a lot of archaic computer
programs and were generally seen as a bottleneck. Now their files and crews can be
consolidated into ours and work can speed up.
• The maintenance crew is bigger than it ever was, and so a lot of work that's been
being put off can get done at a timely pace now. Working through the backlog of
things that aren't BROKEN but will be soon would help a lot, especially as the season
calms down.
• Mobile ice manufacturing/cooling.
• We were leaders of our industry for a long time; let’s get back on the bleeding edge
with more R&D.
• Why not market us to music festivals or expand our presence in the fishing
industry?
• Growth by acquisition.
• Processing in the field is the future.
• Everyone likes ice, it sells itself.

Threats

• Managers have a wealth of knowledge and no one to pass it on to, and unfortunately,
no one to train to take their place. This is a substantial risk; many of the supervisors
and a few employees are approaching their time to retire.
• There seems to be a lack of visible preventive maintenance. Instead, the practice
tends to be reactive-first aid. Unfortunately, you can only place so many band-aids
on bullet holes. If thing are left unchecked for too long it may be too costly to repair
or replace in the future.

Prepared for Growers Ice Company, Inc.
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Jim White, PhD --- JL White International