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•  Our weaknesses are loyalty, ownership, and accountability.  Division, the feeling is
                       where we are three companies, refrigeration department, maintenance department,
                       and ice department. We all should be working for the good of the company, not the
                       departments. Lack of trained or skilled personal labor shortage. At times workload
                       can exceed skilled personal, so most of the heavy lifting falls back on the same
                       personal.
                   •  I believe the company’s weakness has come from years of decisions being made on
                       personal agendas, not for the good of the company. E.g. Bottom line and bonuses not
                       infrastructure and equipment.
                   •  Cross training could be a bit stronger.
                   •  Staffing in some departments is lacking. Not enough workers to get the work done
                       or too much is put on one individual. Pay scale to hire qualified employees appears
                       to be a problem, applicants are there, but Growers Ice is not able to offer
                       competitive pay to attract them in our direction.
                   •  I mentioned one of our strengths was the tenure of the supervisors, I hope that they
                       don't all retire at once.
                   •  It is an older company with older facilities.  Other companies are always building
                       newer and more modern facilities - we have to keep improving our properties.
                   •  G M needs to be sure to follow through on promises made to employees - least they
                       lose trust.
                   •  Employee’s age - most of the key admin people are in their mid-fifties to early sixties
                       - retirement is coming.
                   •  Wages for employees have been kept too low - it is very hard to find qualified
                       employees who want to work for what we pay and to keep them if they come on
                       board.
                   •  Workload distribution and holding people accountable for doing their assigned
                       work.  GM needs to be willing require that work assigned is completed by to person
                       assigned to and not dumped on another department. Employee overload and work
                       distribution - I believe that some employees see themselves or their department
                       carrying excessive work and other employees or departments shirking work or
                       responsibilities.
                   •  Work culture not positive.
                   •  Communication across departments.
                   •  Lack of enforcing rules and holding people accountable.
                   •  No clear avenue for people to grow with the company.
                   •  Slow in adapting new technology or change.
                   •  Hard to attract new quality talent.
                   •  Workforce unclear as to company future vision.
                   •  Safety meeting lacks value since there is no follow up on closure to issues found.
                   •  Aged Facilities - Interior and exterior poor aesthetics and look.
                   •  Aged vehicles with poor appearance.
                   •  No plan for growth or maintenance of business.
                   •  Salinas property heavy congestion and poor throughput - overall layout and design.
                       is poor and woven together through years of patch jobs.


                   Prepared for Growers Ice Company, Inc.
                                                                                                           10
                   Jim White, PhD ---   JL White International
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