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Strengths, Weaknesses, Opportunities and Threats Evaluation
Performed by Jim White

Central Coast Cooling

Strengths

• Longevity
• Local brand
• Knowledge of local industry
• Integrity within local market
• Customer service
• Great facility location in Salinas
• Open to creating a new future

Weaknesses

• Aging workforce
• No succession plan
• No leadership, management or skills training
• No cross training of staff
• No marketing or sales efforts
• No long-term contracts with customers
• Too many small volume customers
• Inadequate process and procedures
• No strategic, marketing or operational plan
• No purchasing policies
• No Board of Directors / or Advisory Board
• Poor management financial reporting
• Cumbersome invoicing procedures
• No cost of goods sold for each revenue stream
• Poorly crafted profit and loss statement
• No vision, mission or corporate values
• Highly leveraged
• Aging forklifts and deferred maintenance
• Poor decisions made on lease terms with Growers Ice Company
• Growers Ice Company imposed unreasonable cost structure on Central Coast
Cooling when acquired
• Food Safety can become a problem due to operating in old facilities
• Poor drainage in Cooler # 1
• Rusting storage racks in coolers causing food safety issues

Prepared for Growers Ice Company, Inc.
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Jim White, PhD --- JL White International