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• Create a monthly webinar and podcast for Central Coast Cooling customers
• Create an annual customer appreciation day
• Create an annual employee appreciation day
• Partner with a local school to develop a pipeline of technically qualified employees
• Install new accounting software, which will allow real time results
• Close books at the end of each month with financial reports ready for management
and directors by the 5th working day of each month
• Explore other uses for cold storage facilities in off-season such as wine and dried
fruits
• IT and website support team
• HR department to support all companies
• Improve employee ROI
• Build or acquire cold storage facility in Yuma Arizona

Threats

• Board of Directors and shareholders declining the recommendations contained in
the strategic plan developed by JL White international
• Unions
• Inflation
• Foreign currency volatility
• Slowing of economy
• Grower food recall
• Excessive regulations
• Taxation
• Lack of a qualified workforce
• Drought and other natural disasters
• In ability to attract investment capital to implement the strategic plan
• Remaining in a no growth mode
• I win you lose attitude
• Lack of trust
• Not holding people accountable to goals that are in alignment with the new strategic
plan
• Enabling non performance
• Ammonia Hazard

Prepared for Growers Ice Company, Inc.
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Jim White, PhD --- JL White International