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scanner capabilities and other labor saving systems including environmental
friendly facilities constructed with food safety in mind incorporating energy
efficient devices and techniques
• Create sales and marketing department and hire one (1) business development
account manager within next 90 days and two (2) marketing and sales coordinators.
• Create a community outreach position
• Recruit or promote within an Operations Manager to support General Manager
• Explore outside investors and strategic partnerships
• Become a publicly traded company using a reverse merger strategy which will allow
more access to expansion capital and increased shareholder value
• Upgrade computer systems across all companies
• Install CRM system
• Install capital equipment inventory system
• Develop new website
• Create new marketing materials
• Create a public relations campaign focusing on the theme “We help feed the world”
• Create a five to ten minute high energy video outlining the history of Growers Ice
Company its founders and the significant impact the founders has had on the Salinas
Valley Agriculture Community
• Create a monthly webinar and podcast for Growers Ice Customers
• Create an annual customer appreciation day
• Create an annual employee appreciation day
• Partner with a local school to develop a pipeline of technically qualified employees
• Install new accounting software, which will allow real time results
• Close books at the end of each month with financial reports ready for management
and directors by the 5th working day of each month
• Explore cannabis industry as a new revenue stream
• Install Co-generation system to reduce power cost in Salinas
• Explore other uses for cold storage facilities in off-season such as wine and dried
fruits
• Merge Summit Mechanical into Growers Custom Equipment LLC with an emphasis
of selling Bin Washers at the inception with a goal to manage the line of credit risk
for GIC and once cash flow become stable create a combination of a sales, leasing
and rental strategies. Additionally, GCE can become the manufacturing entity for the
lost capability of PHT for the short term and until further evaluation is performed
on the highest and best use to add value using the intellectual property of past PHT
and GIC equipment manufacturing capabilities
• Diversify board of directors with outside directors at the next annual shareholder
meeting and then obtain board training for all board members
• Create a company or division of Growers Ice Company to manufacture, market, sale
and distribution of mobile ice machinery for the concrete industry
• Identify and survey past customers that has purchased PHT equipment to determine
current status of equipment with the goal of obtaining service, parts and
replacement equipment opportunities domestic and international

Prepared for Growers Ice Company, Inc.
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Jim White, PhD --- JL White International