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Section 5
Strengths, Weaknesses, Opportunities and Threats Evaluation

Performed by Jim White

Growers Ice Company

Strengths

• Longevity
• Local brand
• Knowledge of local industry
• Integrity within local market
• Customer service
• Great facility location in Salinas
• Open to creating a new future
• Private water system

Weaknesses

• Aging workforce
• No succession plan
• No leadership, management or skills training
• No cross training of staff
• Old facility in Salinas with years of deferred maintenance creating increased cost
and food safety issue for tenants
• No marketing or sales efforts
• Inadequate process and procedures
• Aging mobile fleet
• No strategic, marketing or operational plan for GIC or its affiliates
• Closely held Private Family Corporation
• No purchasing policies
• Internal conflicts
• Passive Board of Directors made up of shareholders with no business experience
• Poor management financial reporting
• Cumbersome invoicing procedures
• No cost of goods sold for each revenue stream
• Poorly crafted profit and loss statement
• No goals or accountability
• No vision, mission or corporate values
• Highly leveraged
• Aging forklifts and deferred maintenance
• Poor decisions on facility lease terms

Prepared for Growers Ice Company, Inc.
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Jim White, PhD --- JL White International