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• Cracks in floor’s allowing for bacteria collection
• Wood walls allowing for bacteria collection
• Poor facilities aesthetics
• Truckers get lost trying to find the right location at the Salinas Campus
• No job descriptions
• No community outreach
• Lack of use of Information Technology
• No risk assessment policies
• The current facilities leased by Central Coast Cooling from Growers Ice in Salinas are
old and poorly laid out as a consequence creating increased cost by duplicating
labor to cover each cold storage facility i.e. coolers 1, 2 and 3.
• Ice making capability from Growers Ice Company can be off-line sometimes for
hours due to mechanical breakdown causing increased cost and creating risk of
product loss
• Lack of trust from employees of ownership
• No performance evaluations
• High power cost
• No career path for workforce
• Employees are not held accountable
• Productivity issues
• Lead bookkeeper works from home in Arizona (But, is very experienced and has
valuable knowledge of CCC)
• Accounting clerk comes and goes at will (But, has experience and appears to have a
great attitude)
• Excessive overtime

Opportunities

• Board of Directors and shareholders adopt the recommendations contained in the
strategic plan as developed by JL white international
• Acquisition of other cold storage facilities
• Create long-term contracts with grower shippers
• Lease or build a 21st-century pre-cooling and cold storage facility in Salinas
incorporating the latest technology to include exploring robotics, installing
inventory and bar scanner capabilities and other labor saving systems including
environmental friendly food safety, energy efficient devices and techniques
• Develop sales and marketing department and hire one business development
Account manager within next 90 days
• Upgrade computer systems
• Install CRM system
• Develop website
• Create new marketing materials
• In conjunction with Growers Ice Company create a public relations campaign
focusing on the theme “We help feed the world”

Prepared for Growers Ice Company, Inc.
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Jim White, PhD --- JL White International