Page 16 - HPH News June 2017

Central Support - Sevenoaks

Marketing

Introducing... Hello! I’m Julia Gosling and I’m new to the
Hand Picked Hotels team having just joined the Marketing
team in June. I am looking after PR for the group which, in
a nutshell, involves anything from building greater brand
awareness, maintaining and protecting the company
reputation and developing creative and newsworthy stories
to generate positive media coverage for our hotels.
The business has had a long-standing relationship with a PR
agency, Four Communications, however I’m now on board
five days a week to give this communications platform
more time and focus, so please direct any media enquiries
or newsworthy ideas and events to me. The more I hear

from you, the better!

As part of the brand-building piece, I’ll also be working closely with Angela in the team here
to continue developing strong and engaging offline communication tools such as brochures,
flyers and other promotional items as well as working closely with Rachel to strengthen and
grow our Loyalty Club and delve further into our guest behaviours and motivators through
targeted research projects. It’s an exciting time for the group, and for me, and I’m really
delighted to be here.

You’ll be able to reach me at the Sevenoaks office most of the time, but if I’m not here, I’ll
most likely be out and about in the hotels meeting with journalists and key influencers to
drive the PR strategy so I look forward to meeting as many of you as possible very soon.

An exciting addition to the website has been the
introduction of our 360° tour photography, which
allows potential guests the chance to ‘walk around’
each hotel. Perfect for sharing with agents and
corporate bookers who are looking for venues, as well
as leisure guests who want to explore the hotel
before they arrive. Why not visit another property and
take a Hand Picked tour yourself?