Page 10 - EBOOK ZULAIKHA NUR'SAIHA BINTI ZULKARNINE 2019339289

Methodology

Graphic design promotion is an attempt to inform, persuade or interact, and to invite
the audience to influence spouse to join the event. Since the goals of the festival are international tourism, advertising
approaches do likewise. The goal is to encourage their interest in the event. In one case, the desired action is for the par-
ticipant goals to come to the event. Promotional goals include generating interest in Sarawak culture, getting people to
know our culture, providing information, retaining loyal audiences, the tourists, and finding potential audiences, as well as
allowing local and fiesta visitors to get a close-up view of the hot-air balloons while the brave-hearted can take a trip
through the beautiful floating wonders. Any promotional strategy can seek to achieve one or more of these objectives :

1. To create their own logo event: people don't know who they are or who they are and what they are doing. One logo
will speak the event identification information.

2. Designing their promotional item: advertisement information such as flyers, banners, posters, brochures, etc.

3. Using social media and website to promote it: identify the audience and increase visitors.