Page 5 - EBOOK ZULAIKHA NUR'SAIHA BINTI ZULKARNINE 2019339289
P. 5
Problem Statement
1. Do not have their own logo
Logo is a key element of the brand identity and should convey the
meaning of the brand, event or campaign. All brands should build
the overall image consistently starting from the logo itself.
2. Lack of SMT
As we can see this festival is faced with a lack of communication in
Graphic Design (Advertising). Communication plays a major role in
promoting subject matter to spread it to the public so that they get
the information about it.
3. Does not have any promotional item I try to find their official social media but they don't exist
The lack of a lot of promotional items, it doesn't draw people much
interest.
