Page 7 - EBOOK ZULAIKHA NUR'SAIHA BINTI ZULKARNINE 2019339289
P. 7
Swot Analysis
S W O T
- Sarawak famous for its culture, - Do not have an identity like - Place sarawak on the map as - Unpredictable harmful virus,
its crafts and its cuisine. a logo or taglines the event grows in stature and which could cause a
- First event in sarawak where - Lacking approaches. recognition for international postponed event to take
hot air balloons were - Don't have interesting balloonists. place.
introduced. sarawak related - Could make it bigger and a - Other countries which could
- The ticket sale will go to the advertisements. yearly event. offer the same event, too.
organizers' chosen charities. - Lacking the Media Platform. - Presenting Sarawak to the - Unpredictable weather to
- Admission to this event is free. world for its places of race, flying the balloons.
- The event in the middle of the culture and beauty
town of Kuching is very
strategic