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Aims & Recommendations

Hot Air Balloon Festival 2020, as I mentioned earlier, is a perfect avenue for fostering unity.
The event can be seen, as in the inaugural event, attracting everyone regardless of their nationality, race, age, gender and
occupation. We do intend to draw visitors from around the world to Sarawak. The aim is to promote their interest in this event
through promotional strategies that can generate interest in the Sarawak culture, get people to know our culture, provide
information, keep loyal audiences. There will be a limit of 180 passengers for the morning session and another 180 passengers
for the evening session,” he added (Minister of Tourism, Arts and Culture Datuk Abdul Karim Rahman Hamzah). So, to hit the
number of participants, I have already come up with wide-ranging promotion strategies. How can it be assured success? Well,
it may be a little difficult to do the whole thing, but I'm sure it can be achieved successfully with the hard work and planning
strategies. The best strategies for creating a design based on the elements of the Sarawak itself are to encourage it through
the good design that can promote the hot balloon fiesta associated with the culture. Website and social media is a strong
medium for communicating with the public, so it can be much easier to accomplish the goals of the event. This platform will
simplify the processes of event management and reap further benefits. With these strategies I can ensure that this event can
effectively meet its target audience.