Page 6 - EBOOK ZULAIKHA NUR'SAIHA BINTI ZULKARNINE 2019339289

Research Objective

Create brand The aim is to rebrand the event, since the event has no identity to
recognition and represent its event. A logo is one of the main components of an event.
identity (LOGO)

We are in a brand new era. Gone are the days when you can afford

Creates supports to ignore the internet. Specially the influence of social media, using
marketing (SMT) search engine optimization to direct people, and making good use of
the advancements in digital marketing.

Brand recognition states that people can identify event and its products
New
promotional item immediately by spotting their logo and giving the customers promotional
items helps them remember and recognize the event.