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ICS Siebel 8.1 and Master Template Overview

Voice (Activity Type – General)
 Capturing feedback from the customer is essential to the ICS mission and the
GM mission of customer satisfaction.
 This section of the Master Template can be used to quickly categorize
feedback based on Type, Source, and Subject for documentation in Siebel.
 GM and ICS are looking for positive and negative feedback alike – below is
an example of a customer who really likes their vehicle, but feels GM might
have stepped a bit too far into the “tech realm”.

GM Confidential Page 118 09/25/15