Page 5 - PR COMMUNICATION AGE FEBRUARY 2016

Cover Story

BODY
LANGUAGE AT
WORKPLACE

I t is widely accepted that success If you've been around for a while, you devoted to the way people reacted to
in the world of work in 21st cen- will probably have discovered that being told what to do, or to being told
tury is mainly achieved with or good motivational and interpersonal off when they did not perform.
through other people. The days skills - 'people skills', as they are known
of the autocratic manager are long informally - are regarded as being just Even if you're a naturally good commu-
gone, and the average person today is as important as paper qualifications 30 nicator - and, just as important, a good
far more confident and independent years ago. Such skills cannot be mas- listener - your skills will never reach
than in years gone by. tered without an understanding of their full potential unless you under-
body language. stand body language. Research consis-
If employees don't like the way they are tently shows that in any message, only
being treated,they walk out. A manager Most required Skill half of the meaning is conveyed
with bad body language will have them through the spoken word; the other
walking out that much quicker. Interpersonal skills used to be regarded half comes across in the speaker's body
as a bonus. Sales people had some ru- language.
About the author dimentary training in this field, but this
was mainly concerned with handling Self-improvement
Dr. Saroj Hiremath objections - which by its very nature is
HOD adversarial. Managers were taught to So if, like most of us, you're an aver-
understand the importance of goal and age communicator, you are less likely
S. P. College, Pune time-management, but little time was to succeed if you have no awareness

"Make the customer the hero of your story."

PR COMMUNICATION AGE February 2016 5

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