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The Bottom Line

Create real-time and rendered analytic visualizations. Analytic visualization is the
concept of communicating information about your project in a nonliteral way, and it’s very
important! It’s not about showing real materials in the project but about using filters to
visualize important metadata.
Master It During the renovation of a space, you want to reuse the doors rather than
throw them away. How would you illustrate this?
Render emotive photo-realistic visualizations. Photo-realistic visualization is about com-
municating design ideas but in emotive ways that are much closer to how the space will be
experienced, including real lighting, materials, and entourage. Just remember that the time it
takes to calculate and render your views will change dramatically based on the quality and
resolution of your views.
Master It Would the rendering for a PowerPoint presentation differ from a rendering
being printed for a marketing brochure?
Understand the importance of sequencing your visualization workflow. The sequence
of design—building, content, materials, and cameras—is not the same as the sequence for
visualization (geometry/cameras, lighting, materials). Lighting is far more important than
materials of actual objects. Get the lighting right and the materials will look great, but not the
other way around.
Master It How do you create a rendering environment that replaces the actual materials
with matte materials in order to study the effects of lighting on your design?

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