Page 76 - Christian Training Guide
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Chapter 9
Advanced Tactics for Promoting Your
YouTube Channel and Increasing Subscribers
Here are 9 tactics that will give you the best chance to rise above the noise:
1. Create thumbnail images that draw viewers in
2. Give your videos irresistible titles
3. Use search keywords that show mostly video results from Google
4. Include calls to action
5. Make sure you’re allowing people to embed your videos
6. Cross promote your YouTube channel like a pro
7. Make playlists
8. Consistency pays off big time
9. Engage with viewers through contests, response videos, and collaborations
300 hours of YouTube video are uploaded every minute—if you want to get noticed, you
have to get serious about promoting your channel. It’s not rocket science, but it’s not going
to happen on its own. Let’s take a deeper dive into 9 best practices and how they can help
you grow your numbers.
1. Create Great Custom Thumbnails
You have a split second of a viewer’s attention as they are deciding which video to watch.
Other than your video’s title, your thumbnail is critical for enticing that click. Don’t miss
this opportunity to design an image that reinforces what your video is all about. VICE’s use
of thumbnail optimization led to a promotion on YouTube’s homepage, and one of their
most popular videos to date:
