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moves” or “cool dance skills” to see where you may be getting results that are more related
to the video you are producing, and potentially less competitive to rank for.
4. Use Calls to Action to Engage Viewers
Having a viewer watch your video and then leave means you may not have given them a
chance to do anything else to engage with your channel. According to YouTube, there are
four main types of user action: subscribe to the channel, watch more videos, like or share a
video, and leave a comment. YouTube gives several options for including CTAs within a
video to get people to take one of these actions:
1. Direct Host-Mentions. This is actually a style of video where you talk to the camera
and tell people what to do. In this video example at the 4:30 minute mark, you can
see that the author directly tells you to “let us know in the comments down below.”
2. End-cards. An end-card works similarly to a card except that they appear at the end of a
video and take up the whole screen. For example, in the screenshot below you can see
College Humor’s end-card featuring large subscribe button. This button is clickable so it
makes it easy to take that next step.
