Page 83 - Christian Training Guide
P. 83
7. Behold the Power of Playlists
There are lots of reasons to group your videos into playlists. Playlists make your videos
easier for people to find, they can help up your search rankings, and most importantly, they
make the next video in the list autoplay after a previous video finishes. That’s one less click
a user has to make to watch more of your content. You can experiment with including some
videos in the playlist that aren’t yours but are very popular, hoping to snag viewers
through search who will stick around to watch your stuff. Playlists also give you more
opportunities to associate your videos with keywords. The playlist description can
associate new keywords with your videos and open up new search opportunities.
8. Create a Weekly Video Series
This is the perfect reason to subscribe to a YouTube channel. If you know what to expect,
such as a video on a certain topic or with a certain person every Friday, you will be more
likely to subscribe. Probably one of the best examples of this is Moz’s Whiteboard Friday
videos. They keep internet marketers coming back for more, and on their page you can see
that they are all located in one place on their channel page because they are so regular:
