Page 88 - Christian Training Guide
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Because of these differences you should have a different budget and strategy which is
easier to control on the campaign level.
3. Take Advantage of YouTube Targeting Options
Just as you should when advertising on Facebook, Twitter, or Google, you need to pay
close attention to the audience that is consuming your messages. Why waste money on
unqualified and irrelevant eyes that are unlikely to be interested in your offerings?
Via SEMRush