Page 90 - Christian Training Guide

“To put it simply, it works,” says Anja Kicken from Veeroll. “People that have already

visited your website are simply much more likely in whatever you have to offer than
people who’ve never heard of you.”

The great thing about remarketing is it’s relatively easy to set up, and once configured
there isn’t much you need to do aside from tracking the effectiveness.

5. Create Compelling, Human Content that Feels Native

With so much video content on the internet, and the option to skip over and x-out of

most YouTube advertisements, it’s important to focus on producing high-quality video
content. Think of quality as something that does not feel like your typical advertisement,

as in it’s not an annoyance or disturbance.

Whether it be a compelling story that pulls at the heartstrings or a joke/prank that has

your audience on the floor laughing. Including people and making a relatable experience

that feels natural and native is what you should aim for.

6. Drive Action by Adding Interactive Elements to Your Ads

Did you know that you can link up your shopping cart with a TrueView video ad? You

can also add calls-to-action, cards to showcase products, or even auto-end screens

encouraging the viewer to download your app.

Conclusion:

Whether your business model is B2B or B2C, you have some goal in mind that has led

you to advertise, so why not capitalize on these features to drive action? Having a great

ad is one thing, but actually getting tangible results and new business from that ad is
another, so explore these actionable features to reach your video ad goals faster.