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Make sure to follow the specs outlined by Google to ensure the dimensions and quality
match up. It can be worthwhile to invest in market research to understand the ad format
that will help you reach your business goals.
2. Segment In-Stream and Discovery Ads into Different Campaigns
Similar to how you should be separating your Google AdWords campaigns into search vs.
display network, you should be doing the same with your video ads. Why? In-stream ads
and discovery ads (previously known as in-display ads) are very distinct from one
another,
What’s the difference? In-stream ads play before, during, or after other videos. Discovery
ads appear next to related YouTube videos, as part of YouTube search results, or
alongside other content across the Display Network.
Example of a YouTube discovery ad
