Page 82 - Christian Training Guide

6. Cross-Promote Your YouTube Channel Everywhere

This may not seem like an advanced tactic, but you’d be surprised how many people forget
the power of their other owned properties for advertising their YouTube channel. Be

consistent about how you incorporate videos into your email newsletter, blog, email

signature, and other social media accounts. Find ways to make your videos relevant to all
your other content and leverage those eyeballs.

Quick Case Study

Life Net Inc. found in their study that the highest YouTube views occurred during the active

advertising of the video, but not surprisingly, this ongoing optimization was required to

keep the momentum going. Simply optimizing a page and then moving on to the next video
isn’t enough. You have to continue to promote, perform keyword research and make

changes, and moderate and respond to comments in order to keep your numbers up. Below

is a screenshot from the case study that shows how your numbers can change the minute
you stop optimizing