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Chapter 10
Best Tips on Profitable YouTube Advertising
& Promotion
Video should become a critical piece of the marketing puzzle because of how much video
content your audience is consuming.
But, with many other companies knowing this, it’s becoming harder and harder to stand
out amongst your competition. This is why advertising spend does need to be allocated
to services like YouTube in order to gain visibility from your target audience.
Although similar to paid search spend, the world of YouTube advertising can seem a bit
overwhelming and complicated to navigate at first. Below are six tips to help you spend
your YouTube ad budget in a smart way to actually gain attention from the people that
matter the most, your future customers.
1. Choose Your YouTube Ad Format Wisely
The first complicated fact about YouTube advertising is that there are many different ad
formats available. From bumper ads to sponsored cards to display ads to skippable or
non-skippable video ads (take note that non-skippable ads are being killed in 2018).
Where should you start? Well, you should first start by reading about each individual
format on the YouTube help page here, and then considering what your main goal is.
