Page 84 - Christian Training Guide

As you can see, Moz has a very organized channel thanks to the different categories they’ve

created.

9. Engage With Your People

Engagement goes both ways: if you want people to engage with you, you’ve got to engage
with them. This can mean responding to comments, subscribing to other users’ channels,

creating response videos, running contests for viewers, collaborating with other brands,

and anything else you can dream up. YouTube is in many ways a social media community,
and as with any social media, your engagement needs to be real-time, relevant, and

genuine. Engaging directly with viewers through contests and responses will keep people

coming back and create loyal viewers. Engaging and collaborating with other brands will
expose your videos to a whole new audience. The more you understand YouTube to be a

two-way engagement portal, the more successful you’re going to be in the long term. Don’t

talk at people, talk with people.

Conclusion

Hopefully, these tips will give your video promotion a kickstart or the boost you need to

keep your subscriber numbers climbing.