Page 89 - Christian Training Guide

YouTube allows great flexibility to take control over who sees your ads. Starting

with demographic targeting, you can then layer on affinity audiences (to target people
interested in a certain topic), custom affinity audiences, and in-market audiences.

For example, if you’re selling golf lessons in a certain location it would make sense to
advertise in that region to the demographic of your typical customers who are already

interested in golf.

4. Set Up Video Remarketing

Remarketing is by far the most effective targeting method in my opinion, because you
have the security of knowing this audience has already expressed interest in your

company by visiting your website.

If you’re unfamiliar with remarketing, it’s a way to follow your website visitors with

advertisements in other places (think social networks, websites via the display network,

and YouTube of course). It might sound creepy, but it’s effective, and has likely even
worked on you before. For example, the time that new pair of shoes kept showing up on

your Facebook feed so you finally purchased them. Yup, that was remarketing!