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3. Reverse Engineer Google’s SERPs
There are several different YouTube optimization techniques to improve your search
rankings, but the SEO tactic that will have the most lasting effect is all about keyword
research. One way to think about video keyword research is by reverse-engineering
Google’s search engine results pages (SERPs).
The idea here is to focus on keyword searches in google that will almost always serve you
video results. For example, if someone googles for “cool dance moves” it makes sense that
google would serve a results page full of videos because nobody really wants to read an
article about cool dance moves. Here’s a screenshot of that search:
If you find a lot of video results instead of just text listings on page one, that’s a great
keyword to work with. You may want to try related queries such as “awesome dance
