Page 46 - Company Excellence

Part I: Chapter 1 ‐ It takes two to tango

• Theoretical value: People with a high theoretical value want
to constantly expand their knowledge and discover "the truth.
They are less concerned with the applicability of their
knowledge than with knowledge itself. Therefore, they hardly
make judgments, but observe, order, systematize and search
for objective knowledge. They are quickly helpless in practical
and everyday matters, and they do not like to show their
feelings. They prefer contacts with people who have a lot of
knowledge so that they can learn from them.
• The economic value: People with a high eco- nomic value
want to earn a lot of money (preferably more than the
others!), live in prosperity and secure themselves for the
future. What they do should "pay off" and bring benefit - they
are interested in practical use. Values like beauty or
harmony have no meaning for them.
• The aesthetic value: the main attention is paid to the external
form, beauty and aesthetics. Usefulness and applicability,
on the other hand, are just as unimportant as the question
of why something is so beautiful. The main thing is that it
looks good or feels good. People with a high aesthetic value
are connoisseurs to whom a harmonious ambience, art,
enjoyment of life and intense emotional experiences are most
important. They want to realize themselves. They have little
understanding for the practical or financial aspects of life.
• Social value: People with a high social value take a great
interest in their fellow human beings and are constantly
striving to help others and make their lives more pleasant. In
doing so, they are happy to put themselves aside. They are
generous, open, emotional and have a positive attitude
towards life.

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