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Matching always needs self‐(er)knowledge and knowledge of human

                                 •   The  individualistic value: Power,  leadership  and career
                                    are in the foreground for people with a high individualistic
                                    value. They want to exert influence, gain prestige and stand
                                    out from others. They have ambitious goals and implement
                                    them with clever strategies.  They do not develop deep
                                    relationships  with other people  because  they are primarily
                                    concerned with themselves.
                                 •   The traditional value: people with a high traditio-
                                    neal value are guided by firm convictions. They are committed
                                    to these convictions. Therefore, they do not like change, but
                                    rather insist  on their  worldview.  They try to understand the
                                    higher meaning of life and are therefore mostly interested in
                                    religion or philosophy.

                              Perhaps you can already guess the references to matching and to the
                              ability to assess whether people or "people and position" or "people
                              and activity" fit together. The first reference: Suppose a person with a
                              predominant social value would  work  as  a scientist in  a research
                              laboratory.  Certainly, the  scientist  would be concerned about the
                              welfare of his colleagues - but would that be enough for him? Wouldn't
                              he be more satisfied with and in an activity in which he could directly
                              experience how people benefit from the results of his science
                              because they make life more pleasant for these people? In any case,
                              my experience says: Only if our work corresponds to our inner values,
                              we  are really enthusiastic  about it.  And only then are  we  willing to
                              apply ourselves, to get involved and to fight, and we won't give up
                              right away at the first professional disappointment.
                                 Let's move on to the second reference: By thinking about and
                              assessing - with the help of your knowledge of human nature -
                              which of the values mentioned above drive your employees and
                              lead to





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