Page 58 - Company Excellence

Part II: Chapter 2 ‐ The Personality Match

The basics of the model: the four basic types
®.
according to INSIGHTS MDI

There are numerous typologies - and new ones are being added all
the time. Many of the typologies are similar and based on the same
foundation - one of the most renowned and proven explanatory
models of human behavior is the INSIGHTS-MDI® model, which
has its roots in the psychologist Carl Gustav Jung and is based on
the findings of Jolande Jacobi and the research of the American
psychologist William Moul- ton Marston. C. G. Jung developed with
"attitudes" and
"functions" two key factors he used to divide people into personality
types. By attitudes, Jung means a person's apparent preferences
(predilections) for the
"inner" or the "outer" world. If a person orients himself to the outer
world, he refers to the objective, material world in his thinking, feeling
and acting. Extraverted people, as they are also called, develop an
idea, for example, because and when they see something, and this
inspires them to do something, makes them think or makes them
happy.
Those who are oriented towards the inner world, i.e. introverts, are
more concerned with their own inner life. He deals with his feelings,
values and thoughts and draws his inspiration from them. An
introvert is motivated to work, for example, by the fact that he likes
his team colleagues or that the task corresponds to his values. An
extraverted person, on the other hand, is motivated because he
receives a company car or receives a lot of attention from his fellow
human beings through his work. The terms "introversion" and
"extraversion" thus express the direction in which someone mainly
directs his energy: inward or outward.
Jung also distinguished four basic human functions, namely
thinking, feeling, intuition and sensation. The terms

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