Page 61 - Company Excellence

What really makes people tick and what companies really need

by focusing on the skills of self-awareness, self-regulation, social
perception as well as social regulation.

Of red, yellow, green and blue types
The practical significance of the INSIGHTS-MDI® model comes
about because it distinguishes those four color or basic types, for
the description of which numerous catchy metaphors are used.
Each type is attributed a typical motivational structure as well as
certain weaknesses and strengths and dominant emotions. You will
find out what these are in a moment. It is important to note that eight
main types have been derived from those four basic types to account
for the fact that there are numerous mixed forms. Since the model
provides very practical help for everyday use in employee
management, personnel selection, sales and communication, it has
a high practical value.
The model speaks very clearly of the red, yellow, green and blue
types. One thing to note: It measures behavior and emotions. It asks
how we do something, but not what we do and why we do it. Let us
briefly state for the first quick orientation:

• The red type is dominant, extraverted and demanding, he
appears determined and strong-willed and proceeds very
fact- and goal-oriented as well as result-oriented. He often
acts very authoritarian towards other people. The risk-
taking Red is full of energy and finds fulfillment in constant
activity and willingness to act.
• The yellow type is described in the model as initiative, sociable
and cheerful, open, convincing and eloquent. He has a
positive charisma and is

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