Page 66 - Company Excellence

Part II: Chapter 2 ‐ The Personality Match

The red personality type: decisive doer and goal-oriented
fighter
This type is, as mentioned, dominant and proceeds in a very fact-
and goal-oriented as well as result-oriented way. In addition to self-
confidence and determination, his strengths lie in natural authority:
he is perceived as an expert. A red personality is very action-
oriented, loves quick decisions, often pushes to hurry and appears
dictatorial. He prefers to have control over all processes in his
hands. He is very critical, even towards himself.
Red types can appear aggressive to others. Their weaknesses
include being too impatient, not listening properly, and getting to
the point too quickly. It is sometimes tedious with the red type. In
presentations or project meetings, he often interrupts or
contradicts colleagues in order to maintain control. He knows
exactly what he wants - he doesn't take no for an answer. Patient
listening is not one of his strengths, sometimes he is blind to
alternatives. With his high-level expert knowledge, with which he
likes to shine, and his natural authority, he sometimes has an
intimidating effect on colleagues, employees and customers.
People who value a human and friendly relationship find it difficult
to deal with him. On the other hand, anyone who has no problem
being guided in conversation has come to the right place.
The red doer should therefore work on his ability to listen actively
and to guide conversations with customers and employees by asking
questions: He who listens learns more about the interlocutor than if
he himself delivers monologues. Since he is often perceived as
overpowering, even aggressive, he should also learn to take a step
back, to consider other arguments and to see something from a
perspective other than his own.
Red doers can be recognized by the following typical phrases:

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