Page 2 - Digital Marketing Resource Book

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Table of Contents

5 simple strategies to attract customers ...................................................................................................... 3
1. Referrals ........................................................................................................................................ 3

2. List cleaning ................................................................................................................................... 3
3. Brief messaging ............................................................................................................................. 3

4. Follow-through properly ............................................................................................................... 3
5. Listen properly .............................................................................................................................. 4
5 tips for creating engaging content on social media platforms .................................................................. 4

1. Who is your target group and audience? ......................................................................................... 5
2. Type & time ....................................................................................................................................... 5

3. Be current.......................................................................................................................................... 5
4. Steadiness breads familiarity ............................................................................................................ 5

5. Employee participation ..................................................................................................................... 6
How to Create a Content Strategy Plan ........................................................................................................ 6

First Steps: ................................................................................................................................................. 7
Stages of the Buying Cycle ........................................................................................................................ 8
1. Discovery/awareness .................................................................................................................... 8

2. Research/education ...................................................................................................................... 8
3. Comparison/validation ................................................................................................................. 8

4. Buying............................................................................................................................................ 8
Pulling it Together ..................................................................................................................................... 9

• Brand story/mission ...................................................................................................................... 9
• Tone of voice document ............................................................................................................... 9

• Style guide ..................................................................................................................................... 9
Set Up Your Editorial Calendar .................................................................................................................. 9
Monitor, Adjust and Repeat ................................................................................................................... 10

Reaching mobile users via social media ...................................................................................................... 11
The golden rules to follow for a successful mobile social networking: .................................................. 12

Social signals & social media presence ....................................................................................................... 14

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Digital Marketing Resource Book