Page 7 - Digital Marketing Resource Book

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5. Employee participation

Each brand has a persona and you need to make sure that your brand’s many personas are
engaged as well. Encourage employees to interact with current and potential customers
through their professional Facebook and Twitter accounts. This will show your customers the
actual value behind the brand and its services, your brand will be communicated through true
personas allowing your audience to familiarize with your brand and feel comfortable to interact
on your platform. Your employees don’t even have to support or promote anything related to
the brand, but simply be present and engaged.

As one can see creating engaging social media content is both an art and a science. You need
to be aware of the latest trends and provide related content so as to keep your clientele
engaged. Allow users to familiarize with your brand and the services that are presented and
promoted.

Targeted quality content will keep current clients engaged and tempt new ones to come and
stay on board.

How to Create a Content Strategy Plan

Studies have shown that those companies which create a documented content strategy plan
tend to do better than those that don’t. Many businesses however just don’t bother, having
perhaps just a verbal plan in place or one that doesn’t vary much from week to week.

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Digital Marketing Resource Book