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5 simple strategies to attract customers

Here is the deal: we all know that appointment setting is no easy task. The problem here is that
this is precisely the task that we have to do right. After all, a business could only continue if
they make a profit. And a business could only make a profit if they could consistently bring in
more sales leads. Yes, this could be a real pain for many of us, but if we could pull it off, then all
the better. We need to use every strategy, every tool, that we need to do in order to get the job
done. If you want to get more B2B leads, then be ready to use these simple, yet very effective
lead generation strategies.

1. Referrals – believe me, when you ask your satisfied customers for referrals, more often
than not they will happily comply. They know that you can do a great job, so they will
see no reason why they would not recommend your business to those that they know.
2. List cleaning – one of the main culprits of lost sales could be traced to messy, duplicate,
or outdated calling lists. You want to maximize your marketing efforts, so you need to
make sure that the list of prospects you have are the most accurate available, without
duplicates, and possess the necessary information. You can get such a list from a
reputable business database provider. Just make sure that you choose the right
company, since there are a lot of frauds floating around the market, unfortunately.

3. Brief messaging – not in the sense that you send really short messages, but more along
the lines of content that goes straight to the point. No flowery speech or unnecessary
embellishments. A lot of people are busy, so if you want to get their attention (and their
business), you need to be brief in your work. Choose your words right and use effective
calls-to-action to compel them.
4. Follow-through properly – a lot of marketers these days are surprisingly lax when it
comes to following through their initial sales conversation. Actually, this is the most
important point, where you confirm whether the business prospect will still do business
with you or not. Train your telemarketing team to properly follow-up their calls and

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Digital Marketing Resource Book