Page 5 - Digital Marketing Resource Book

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regularly touch base with B2B leads that they are nurturing. This will ensure that you are
still in the right track with them.
5. Listen properly – active listening really is an
important part of a marketing campaign. A
good marketer would only talk twenty percent
of the time, letting the prospect speak for the
rest of it. After all, only by hearing what
problems do they face will you be able to
figure out what solution you can provide them.

There are other marketing strategies that you can
employ for your lead generation campaign. You can
add more in the list as you go along, but these five
would be good for starters. You just have to make sure
that you follow them well, and that you really deliver
what you promise.

5 tips for creating engaging content on social media platforms

The type of content that you present in social media platforms will affect the engagement of
your audience and that itself is a reason to create attractive social media content. Due to the
fact that all social media generate signals that among other things positively affect SEO
performance and thus customer engagement eventually leading to the promotion of your
brand, it is important that you invest some time and effort to create quality content that is
related to your readers.

In this article we have listed the 5 best ways to significantly increase the effectiveness of your
social media content.

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Digital Marketing Resource Book