Page 6 - Digital Marketing Resource Book

Facebook: Digified Marketing Solutions
Twitter: @Dmarketlead_Sol
@DigifiedM_Sol

1. Who is your target group and audience?

Firstly, do some research on who is using what in social media. In other words what are the
demographics of each platform? Does Instagram for example engage the same type of
audience as Twitter? What are the major demographic groups that are engaged in each
platform? Based on these data, you will be able to tailor your content to match the audience
that will most likely interact with your brand. Creating a demographic responsive content will
not only keep your -current and potential- customers engaged but it will retain them for the
long term as well.

2. Type & time

After you have completed your demographic data collection, its time to focus on the type of
content that you post. Most likely you are already aware of the fact that visual and interactive
media work best in platforms such as Facebook, whereas more question and answer type
content works best in Twitter. A general rule of thumb across all platforms is to use
infographics. Use quotes, behind scene photos, links, questions, links to old posts and so on.
You get the idea, the hint is to be creative. Have a review of what has gotten you the most likes,
shares and re-tweets and built on those trends utilizing similar types of messages.

Along the same lines, do some research on the days and times that your audience is most
likely to interact with your brand platform. We know for example that engagement is higher on
Thursdays and Fridays on Facebook whereas Mondays to Thursdays are generally good for
making Twitter posts and Tuesdays to Thursdays for LinkedIn posts.

3. Be current

Follow the trends and news regarding the latest developments pertinent to you brand and
your campaign goals. Your audience wants to know that you are engaged as well and that you
are following the flow of information. Being a few steps ahead in terms of the current
news/data/developments, presents an image of confidence and builds brand-customer trust.

4. Steadiness breads familiarity

You want your audience to feel comfortable and familiar with your brand and if you succeed in
doing so you will instantly observe an increase of communicative interaction. One of the best
ways to achieve this is by being consistent and steady when it comes to the flow of your
postings and uploaded information as it will allow your audience to familiarize with your
brand and therefore take you a step further towards your set goals.

www.digifiedmarketingsolutions.com
admin@digifiedmarketingsolutions.com
Digital Marketing Resource Book