Page 3 - Digital Marketing Resource Book
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                  What is the goal? .................................................................................................................................... 15

                    You can now launch your social media presence in 5 immediate steps: ........................................... 16
               Why invest in Content Marketing? ............................................................................................................. 17
                  How can Content Marketing boost your search engine rankings? ......................................................... 18

                    1. Blogging ........................................................................................................................................... 18
                    2. Social Media .................................................................................................................................... 18

                    3. Email campaigns .............................................................................................................................. 19
                    4. Images and Videos .......................................................................................................................... 19

                  Case Study – Red Bull .............................................................................................................................. 19
                  Special tips to get all the pieces of the puzzle fit together ..................................................................... 20

                    1. Keyword Research ........................................................................................................................... 20
                    2. Strategy ........................................................................................................................................... 21
                    3. Track results .................................................................................................................................... 21

                  To sum up ................................................................................................................................................ 21



























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               Digital Marketing Resource Book
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